Mattel

She-Ra: Princess of Power is an American animated television series produced in 1985 by Filmation. It is a spinoff of Filmation’s highly successful He-Man and the Masters of the Universe series, aimed primarily at a young girls’ audience to counterbalance the latter show’s popularity with boys. As was the case with its predecessor, the show was based on a toy line by Mattel and was produced with financial backing from Mattel to promote the toys.

The show follows the adventures of She-Ra, He-Man’s twin sister, who is leading a group of freedom fighters known as the Great Rebellion in the hope of freeing their homeworld of Etheria from the tyrannical rule of Hordak and the Evil Horde. She-Ra makes her début in He-Man and She-Ra: The Secret of the Sword, a full length animated movie that was created by compiling together the first five episodes of the-then forthcoming syndicated series: “Into Etheria”, “Beast Island”, “She-Ra Unchained”, “Reunions” and “Battle For Bright Moon”. The series premiered in 1985 and was cancelled in 1986, after 2 seasons and 93 episodes.

She-Ra first appears alongside He-Man in the theatrical film The Secret of the Sword, which eventually became the first five episodes of the She-Ra series. She-Ra is He-Man’s twin sister who was kidnapped at birth by Hordak and taken to Etheria, where she served as a Horde Force Captain before being rescued by He-Man and joining the Great Rebellion. With her Sword of Protection Adora can become She-Ra, just as Prince Adam can become He-Man. After reuniting with her parents she decides to return to Etheria.